Fashion's It Girls... A New Era of Supermodels, Superfamilies, Superfriends, and Superstardom!

Posted on July 09 2015

Screenshot 2015-07-27 10.10.14

Each decade in the world of runways, magazines, and multi million dollar campaign ads, 'Supermodel' stardom has produced a short list of drop-dead gorgeous women who rose from complete anonymity to what seemed to be overnight celebrity. The 80's brought us Christie Brinkley, Brooke Shields, and Iman. While the 90's gave us Cindy Crawford, Naomi Campbell, and Claudia Schiffer. Then came the new millennium and again a wave of fresh faces were ushered on to the fashion scene in the likes of Gisele Bundchen, Heidi Klum, and Tyra Banks. These women paved the way for the models of today and may I remind you this was pre social media frenzy. When we actually had to open a magazine or walk pass a billboard to catch a glimpse of what these 'Beauts' were modeling. Well my friends, those days have long passed. We are half way through the 'twenty tens' and living in the times of high technology where it's safe to say there's no shortage of content or media and certainly no shortage of beautiful women. However, it appears there is still a short list of models who by industry standards have been embraced as "Fashion's It Girls" aka the new era of Supermodels an emerging fashion movement which has been dubbed "Social Media Modeling" by Harper's Bazaar and "the Instagirl era" by Vogue. Drum role please... Kendall Jenner. Gigi Hadid. Karlie Kloss.

Fashion's It Girls

And not necessarily in that order! Like the Supermodels who preceded them, each have walked the runways of the worlds most famous designers, been on the cover of countless magazines, and the face of multi- multi million dollar campaigns. Like the Supermodels who preceded them, each have walked the red carpet of the hottest events from Hollywood to Cannes, attended A-list Awards Shows, and have seen their faces reflected in story high billboards. However, they do differ quite distinctly from the Supermodels of old. They diverge in a way that has not only revolutionized the fashion industry, but also defines the current culture of how we communicate and interact in the world today. Reality is, we are a community of 'Sharers.' Shared tweets and retweets, shared followers and unfollowers, shared posts and pics. Hence, I'm sure by now you've guessed where I'm headed with this, but for old fashioned fun sake, let's take a look at how Supermodels were once unearthed. Seems nearly archaic to think about considering the fast paced mass media projected world we've become so accustomed to, but what can I say, I digress...

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Christie Brinkley was discovered strolling the streets of Paris, Kate Moss was just 14 years old when she was spotted by a photographer at JFK airport, Gisele Bundchen was approached by a modeling agency at a shopping mall in Sao Paulo, Claudia Schiffer at a club in London, and the list goes on- of how girls were literally plucked out of obscurity and landed in the lap of luxury couture. Not so much with the new millennia of models we've grown to love today, no pun intended, but the world has literally watched Kendall Jenner grow up on reality tv's "Keeping Up With The Kardashians."

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Although growing up under the microscope of camera lenses may not have been all rainbows and unicorns, it indeed landed her on the precipice of a promising career. At only 12 years old in the first season of the show, America watched as tween star Kendall Jenner blossomed into one the world's most famous and recognized fashion models today, turning twenty this fall. Sister to the notorious Kim West and daughter to olympic champion Bruce Jenner, now known as Caitlyn. Her famous family includes an empire of beauty products, stores, clothes, tv spinoffs, etc., etc., etc. And at the helm, a mother whose ability to market and promote her children has proven to be a billion dollar phenomena. Big ups to Chris! You go girl!! On the other end of the Dash spectrum is the Jenner squad. If you're like me and couldn't live without your weekly fix of "Laguna Beach" and its spin off "The Hills" you will also remember the twenty something debut of Brody Jenner. Well, he's back! Launching his own show on E! based after his podcast called "Sex With Brody." But the Jenner fame also extends to Kendall's other brother, Brandon Jenner who is one half of the pop duo with wife Leah. Namely, "Brandon & Leah." Awww!

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Not to be out shined, is the equally gorgeous and notable descendant of an iconic family herself. Voted Sports Illustrated Swimsuit Model "Rookie of The Year," Gigi Hadid's star has been noticeably on the rise for some time now. Her mother Yolanda Foster was once a model as well, and currently resides on the cast of "Real Housewives of Beverly Hills." Her father is billionaire real estate developer Mohamed Hadid, and step father is famous music producer David Foster. Apparently the apple doesn't fall far from the tree, or in Gigi's case- the star doesn't fall far from the in-ter-stell-ar galaxy?!?! Moving on. Gigi's sister Bella is also a rising star in the modeling world and step-sisters Erin & Sarah Foster are star's of their own show, "Barely Famous" (haha) on VH1 also dubbed "Hollywood's It Sisters." And the six degrees of (famous) separation doesn't stop there. FYI- Gigi's step dad David Foster was formerly married to Brody & Brandon's Mother, Leah Thompson who actually raised the Jenner boys in their Malibu home while Bruce was busy raising the Kardashian kids. But, back to supermodels...

Screenshot 2015-07-26 18.07.56 Gigi & Bella Hadid

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Karlie Kloss may not have been raised in the spot light, but her upbringing in the upper class echelon was far from meager. As the daughter to an art director mother and ER physician father, Karlie was afforded classical training as a ballerina, which she attributes to teaching her how to move in the modeling world. Those moves apparently didn't go unnoticed and soon she was launched as Victoria Secret's newest Angel, where she owned the catwalk from 2011-2015. And, for those of you who don't follow fashion, but may have heard a thing or two about Billboard's Princess of Pop- Taylor Swift... Well, besides being one of the most famous singer/songwriters of our generation she is also notably the BFF of Ms. Kloss. Yes, that was Karlie starring as 'KNOCKOUT' in her besties new hit video "Bad Blood." Also starring btw Gigi Hadid as 'SLAY-Z' who is currently dating Taylor's ex Joe Jonas. Apparently, when asked, Kendall Jenner explained that although she was invited to be a part of the "Bad Blood" cast, she unfortunately had a scheduling conflict. And the six degrees of (famous) separation saga continues...

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Karlie & Taylor- Victoria's Secret So, although their rise to Supermodel stardom may not be the rags to riches story of their predecessors, you can bet their work ethic has been one in the same. Kendall, Gigi, and Karlie are said to travel for months at a time, working 18 hour days, crossing multiple time zones, countries, and continents, and all in the name of fashion! Ok, maybe not ALL in the name of fashion, but there is one thing for sure- these girls are hustling and from the looks of it (social media looks that is) they're taking the world by storm.

Screenshot 2015-07-27 10.21.58 Swag Squad!

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